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Some creative endeavors

Brand Refresh for El Jefe Detailing

Brand Refresh for El Jefe Detailing

Polishing the Image of El Jefe Detailing

Joyeria Diaz Athletics Merchandise Line

Joyeria Diaz Athletics Merchandise Line

Scoring with Style - The Joyeria Diaz Athletics Collection

Let's Talk Heart

Let's Talk Heart

Heart's Sold-Out 'Let's Talk Heart' Collection

Stoke Creative Branding Initiative

Stoke Creative Branding Initiative

Igniting Stoke Creative's Brand Story

Kréto Brand Creation

Kréto Brand Creation

Sculpting the Identity of Kréto

Many Worlds

Many Worlds

The Many Worlds x Heart Collection

Amado Films

Amado Films

Crafting the Cinematic Brand of Amado Films

Come Together Community Initiative

Come Together Community Initiative

The 'Come Together' Initiative for Community Support

Heart

Heart

Weaving the Narrative of the City with Heart

Kréto Brand Creation

Kréto Brand Creation

Sculpting the Identity of Kréto

Heart

Heart

Weaving the Narrative of the City with Heart

Many Worlds

Many Worlds

The Many Worlds x Heart Collection

Let's Talk Heart

Let's Talk Heart

Heart's Sold-Out 'Let's Talk Heart' Collection

Kréto Brand Creation

Kréto Brand Creation

Sculpting the Identity of Kréto

Let's Talk Heart

Let's Talk Heart

Heart's Sold-Out 'Let's Talk Heart' Collection

Stoke Creative Branding Initiative

Stoke Creative Branding Initiative

Igniting Stoke Creative's Brand Story

Brand Refresh for El Jefe Detailing

Brand Refresh for El Jefe Detailing

Polishing the Image of El Jefe Detailing

Many Worlds

Many Worlds

The Many Worlds x Heart Collection

Amado Films

Amado Films

Crafting the Cinematic Brand of Amado Films

Come Together Community Initiative

Come Together Community Initiative

The 'Come Together' Initiative for Community Support

Heart

Heart

Weaving the Narrative of the City with Heart

Joyeria Diaz Athletics Merchandise Line

Joyeria Diaz Athletics Merchandise Line

Scoring with Style - The Joyeria Diaz Athletics Collection

Kréto Brand Creation

Kréto Brand Creation

Sculpting the Identity of Kréto

Heart

Heart

Weaving the Narrative of the City with Heart

Many Worlds

Many Worlds

The Many Worlds x Heart Collection

Let's Talk Heart

Let's Talk Heart

Heart's Sold-Out 'Let's Talk Heart' Collection

Joyeria Diaz Athletics Merchandise Line

Joyeria Diaz Athletics Merchandise Line

Scoring with Style - The Joyeria Diaz Athletics Collection

Many Worlds

Many Worlds

The Many Worlds x Heart Collection

Heart

Heart

Weaving the Narrative of the City with Heart

Let's Talk Heart

Let's Talk Heart

Heart's Sold-Out 'Let's Talk Heart' Collection

Kréto Brand Creation

Kréto Brand Creation

Sculpting the Identity of Kréto

Stoke Creative Branding Initiative

Stoke Creative Branding Initiative

Igniting Stoke Creative's Brand Story

Brand Refresh for El Jefe Detailing

Brand Refresh for El Jefe Detailing

Polishing the Image of El Jefe Detailing

Come Together Community Initiative

Come Together Community Initiative

The 'Come Together' Initiative for Community Support

Check out our full portfolio

We are a family-owned and operated design agency that assists you in telling your brand story through design.

Friendly was initially conceptualized in 2018, by the founder and stand-alone designer, Christian Alexander Hernandez.

In its infancy, Friendly was on a course to become a clothing brand, as the years passed the vision narrowed into becoming a reliable design service that aids others in pursuing their dreams.

We serve a range of customers.

Startups

Engage your audience from the get-go.

Create a visual identity that sets you apart.
We understand that every startup is unique, and crafting a distinct brand identity from scratch is crucial. Our design services are tailored to bring your vision to life with creativity and precision. From logo creation to full brand identity kits, we're here to support your entrepreneurial journey and make your brand memorable.

Design Teams

Extend your capabilities without overextending your team.

If your design team is overwhelmed or you're looking for a fresh perspective, our services are a seamless extension of your in-house capabilities. We provide specialized expertise in areas like interactive design, UX/UI, and motion graphics, ensuring you can tackle any project with confidence and creativity.

Not for Profits

Tell your story with heart. Inspire action through design.

Nonprofits have powerful stories that deserve compelling visuals. Whether you're raising awareness, driving donations, or engaging volunteers, our design services amplify your message. We focus on creating designs that resonate with your audience and help you achieve your mission.

Our services

Mix and match our services to fit your specific needs.

Need something else?

Contact us and we can figure out how to adapt to your needs.

Let’s Talk
Logos
Identity
Apparel
Packaging
Signage
Icons
Stickers
Social posts
+ more

Membership Plans

Start-up

Ideal for startups and small businesses looking for graphic design services.

$950.00

Pause or cancel anytime

  • Unlimited Designs
  • One design per request
  • 72 hour turnaround time
  • Brand Development
  • Email support
  • Pause + Cancel ANYTIME
Start TodayLet’s Talk

Best For:
Start-ups and small businesses that are just beginning to establish their brand identity. This plan is perfect for those who need consistent design support without breaking the bank. With the flexibility to pause or cancel anytime, it's ideal for businesses with fluctuating design needs.

Essential

Perfect for growing businesses that require a more comprehensive set of design services.

$1,750.00

Pause or cancel anytime

  • Unlimited Designs
  • One design per request
  • 48 hour turnaround time
  • Brand Development
  • Email support
  • Pause + Cancel ANYTIME
Start TodayLet’s Talk

Best For:
Medium-sized businesses that are experiencing growth and require more robust design services to support their expanding needs. This plan offers a faster turnaround time, ensuring that your brand can keep up with the pace of your business development.

Pro

For established businesses in need of constant design assets to enhance their brands presence and maintain it's visual integrity.

$3,500.00

Pause or cancel anytime

  • Unlimited Designs
  • Two design per request
  • 48 hour turnaround time
  • Brand Development
  • Email support
  • Pause + Cancel ANYTIME
Start TodayLet’s Talk

Best For:
Large businesses and enterprises that demand a steady stream of high-quality design assets to maintain and enhance their visual presence. This plan is ideal for companies with ongoing design needs and a commitment to sustaining a strong brand identity.

Frequently asked

Why wouldn't I just hire a full-time designer?

Hiring a full-time senior-level designer can be costly, with annual expenses exceeding $100,000 plus benefits. Additionally, you may not have consistent work to keep a full-time designer occupied, leading to inefficiency in spending. Our monthly plan offers flexibility, allowing you to pause and resume your subscription as needed, ensuring you only pay for design services when you have work available.

Is there a limit to how many requests I can have?

Once subscribed, you can add as many design requests to your queue as you like. Requests will be addressed one at a time to ensure quality and attention to detail.

How quickly will I receive my designs?

Most design requests are completed within two days or less. However, more complex projects may require additional time.

Who will be designing my projects?

Our team consists of experienced designers who specialize in various areas of graphic design. For specific requests like animations or custom illustrations, we collaborate with partner designers to ensure the best results.

Can you make the logo bigger?

Yes, we can! Please provide us with the logo file, and we'll make the necessary adjustments.

How does the pause feature work?

If you find yourself with limited design needs, you can pause your subscription at any time. Billing cycles are based on a 31-day period, so if you pause your subscription partway through, the remaining days will be available for use in the future.

What software do you use for designing?

Most of our design work is done using the Adobe Creative Studio, a versatile and collaborative design tool.

How do I request designs?

We offer flexibility in how you can request designs. You can submit requests directly through Trello, share Google Docs or wireframes, or even record a brief video using Loom. As long as it can be linked to or shared in Trello, we can work with it.

What if I'm not satisfied with the design?

No problem! We are committed to ensuring your satisfaction and will continue to revise the design until you are completely happy with the result.

Are there any types of design work you don't cover?

Yes, there are some limitations. We do not provide services for 3D modeling, animated graphics (GIFs, etc.), document design (medical forms, etc.), complex packaging, and extensive print design (magazines, books, etc.).

What if I only have a single design request?

That's perfectly fine. You can pause your subscription after your request is completed and resume it when you have more design needs. There's no need to let the remainder of your subscription go unused.

Are there any refunds if I'm not satisfied with the service?

Due to the high-quality nature of our work, we do not offer refunds. However, we are dedicated to ensuring your satisfaction and will work with you to address any concerns you may have.